A domain name is the name that will be used for your web site address. For example, www.yourdomain.com. Your domain name does not have to be an exact match for your business name. The best advice is to pick a domain name that is easy to remember and easy to communicate.

Make sure the domain name is easy to say clearly and leaves little question as to how it is spelled. There may be times when you have to give your web site address to potential customers over the phone. You don't want them visiting a competitor by mistake.

Domain names are constantly being registered by the masses and are going fast. Once you have selected a suitable domain name (www.yourdomain.com), it should be registered as soon as possible to insure that no one else can take it.

If you have hired us to build a web site for you, we can advise you on domain name selection. There are times when we will leverage your domain name to optimize the placement of your web site in the search engines.

We recommend the following two registrars to secure your domain name:

Directnic - A very cost effective registrar that we use regularly. Annual domain name registrations are only $15 with multi-year discounts. Directnic also provides effective search tools to help you zero in on the perfect domain name.

Network Solutions is the oldest and largest registrar.