There are millions of sites buried on the internet. Don't let yours be one of them.

Search engines provide the starting point for most people that are using the web to shop or find services. If your site is not in the results, your site will not be found. Submitting your site to search engines or directories allows you to have your web site included in the results of searches. Having your site properly submitted to the major search engines and directories is critical to the effectiveness of your web site marketing plan.

Some search engines or directories usually give you only one chance to provide a submission, and may refuse to make any changes after that. Additionally, the major search engines have begun a practice of charging for submissions, regardless of whether they accept your site for inclusion or not. Yahoo and Looksmart for example are charging roughly $300 each and don't provide any guarantees on how you will be placed. They don't even guarantee that you will be added and will not refund your money if they choose not to add your site. Despite these issues, these search engines and directories continue to provide a service that is crucial to the success of your web site. It is therefore very important to have your submission properly crafted to optimize your placement on the search engines, perhaps even more important than the design of the site itself.

Some designers offer free search engine submissions. Don't be misled. These submissions are usually worth what you pay for them. There are tools available that claim to "instantly" and automatically submit your site to many search engines. The results are typically mediocre to poor.You don't want to be last on a list of 7500 web sites offering the same product or services. Ideally, you want to be among the top 20 or 30 on the list when someone is searching for a product or service in your particular market. At Intermountain Connect we take the time to actively study how the various search engines handle web sites in your particular industry. We then manually craft submissions that will optimize your placement with them.

After you've invested to have a web site designed, make sure people can easily find it. After all, if nobody ever visits your site, what value is it?

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